1meter50 is a full-service arts consultancy providing advisory, development, curation, strategic planning, and direction for art fairs, special events, public and corporate projects, exhibitions, private collections and multimedia installations.

The company was founded in 2019 by Grela Orihuela.

Projects:

Curation of the seminal December Miami Art Week events at the Sagamore Hotel. The art exhibits, titled Everyone Has a Story to Tell! and The Gaze were exclusively focused on more than 30 Miami artists featuring over 150 works, with a portion of the proceeds of sales benefitting local Miami art programs.
In keeping with supporting the local creative community, the opening night event AFFM [Art, Fashion, Food, Music] featured a fashion show by local Miami designer Pangea Kali Virga who launched her sustainable line of ready to wear and couture. The hotel hosted the return of the iconic Sagamore Brunch, produced in a manner to respect social distancing rules. Design workshops and art talks were also part of the art programming which ran from December 2021-March 2022.

1meter50 Pop-Up Production secured temporary pop-up spaces for art and design galleries for their optimum dates, negotiation of terms, production of opening night cocktail events (securing F&B, assist with guest list), receipt and installation of the art work for the opening exhibit (subsequent exhibits if applicable are negotiated separately) in Miami, NY and beyond.

1meter50’s inaugural consultancy and production project was the 2019 mounting of New York City’s legendary Winter Antiques Show, rebranded as The Winter Show, at the Park Avenue Armory, which introduced new dimensions of global contemporary art and broadened its demographic of international collectors. This 65th anniversary edition was the most successful production cycle in the prestigious fair’s history. 1m50 returned for the 2020 edition of The Winter Show featuring Unrivaled a loan exhibition from The Hispanic Society Museum & Library co-curated by Peter Marino and Philippe De Montebello.

Other clients include The Association of Museum Curators (AAMC) and their members.

1meter50 is the producer of PLACE Project Group, which created a site-specific art and design experience - PLACE Miami which had its debut in Summer 2020 in the Miami Design District.

Before founding 1meter50, Orihuela was director and curator of the AQUA Art Miami and Art Wynwood fairs through 2018. She served as the Head of Exhibitor Relations and Special Projects & Programming at Art Miami, LLC for its 9 fairs before becoming the Director of 2 editions of AQUA and 5 editions of Art Wynwood.

Orihuela is co-founder and Executive Producer of Wet Heat Project, which was founded with partner Bill Bilowit. For 13 years Wet Heat Project has been producing independent and commissioned documentary films about artists and art professionals, and also develops special events as for the Institute of Contemporary Art, Miami, producing the digital content of the museum’s online Channel. Their “Stories” series include unique experiences with artists such as Judy Chicago, Manuel Solano, Larry Bell, Diamond Stingily, Matthew Angelo Harrison, Eric-Paul Riege among many others.

Orihuela curated the 32-artist Home: Dream Home concept installation show at Praxis International Art in Wynwood (see Art Papers, Miami Herald, ArtLurker and New Times articles), bringing together an historic collaboration of Miami's top galleries and their multidisciplinary artists, focusing on a single theme in an immersive environment.

She has independently curated multi-artist video programs for NADA Miami Beach, NADA Hudson, Vanity Projects in New York City, Art Wynwood Contemporary Art Fair, Arte Americas, and the Los Angeles Art Association for Art Basel Miami Beach.

Orihuela has directed and produced special projects and multimedia events for 30 years, beginning her career in the fashion and music industry working under visionaries including Bloomingdales fashion director Kal Ruttenstein and rock’n’roll impresario Bill Graham.

Grela is Cuban by birth and grew up in Astoria, Queens. She graduated from the NYU Tisch Film School Fine Arts program. Her broadcast television experience includes as a producer at WABC-TV news, executive producer at Telemundo Network, and an independent producer of Spanish-language programming.

She moved from television into corporate media, founding The Show Works with partner Bill Bilowit to produce large-scale global corporate events, entertainment, trade shows, videos and multimedia. She has produced hundreds of marketing and promotional projects, such as international dealership conferences for Sony Corporation in Paris, Vancouver, Hawaii, Mexico and Los Angeles, with in-venue concerts by music artists such as Tony Bennett, Cyndi Lauper, Julio Iglesias, and Celine Dion.